All Hail Regina — the Icon, the Humble Legend
Regina is more than a logo. She’s our crowned queen, our spirit animal, and the heart of Queen City Skincare. Born in Buffalo and wrapped in rosewood brown, Regina stands for rooted confidence — a symbol of self-worth that doesn’t need validation to shine. She wears her crown not to boast, but to remind us: care is a right, not a reward.
Across our site, you’ll find Regina in all her glory — meditating with a mask, rolling out stress with a jade tool, soaking in a moment of peace — each image a playful nod to the everyday rituals that help us feel more at home in our skin. Her journey through skincare is yours too: imperfect, evolving, and beautifully intentional.
Regina embodies what we believe: that skincare isn’t about striving — it’s about showing up, for yourself, again and again. Regal, real, and a little rebellious… she is the icon we all deserve.
Explore below to see Our Queen's evolution.
Regina, the First
Regina or Reginald?
Just like all of us, Regina had to find her own identity. Her origns are giving a bit more "Reginald," but there's no judgement here.
Regina gets her Crown
Royalty Forever
Regina 2.0 shows a further refined understanding of our brand. Regina has her characteristic Rosewood Brown and, most importantly, her crown is now rightfully upon her head!
New Pose, same Regina
The Zen-est Buffalo
Regina started to take motion - appearing in different poses on our site and marketing materials. She was as regal as ever, but expanding beyond her realism roots.
Crawl, Walk, Run
First Steps
Both Regina and our QCS Team became ambitous - daring to go where not many Buffalo have gone before. We would never regret the past, but we moved onto the next chapter quickly....
Finding our groove
The Adorable Years
While we love our girl just as she is now, this phase was just so freaking cute! This Regina still shows up in our brand imagry and probably always will.
9 to 5
A Working Girl
It's not always fields of stawberrys and flowers over here at QCS. Regina puts in the WORK. During the week you'll find her helping out with the latest product finds or jumping on to assist our customers.
Change is good
Growing Everyday
Our current Queen has found her vibe - keeping it regal and elegant with some cute mixed in. She represents the evolution of our brand and we're so excited to continue to grow together!